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GENIUS WHITE Brightening Gentle Cleanser

4 US fl oz.
120 mL
Standard points earned - 40 Genius Points

Availability: In stock

Key Benefits

  • Visibly brightens skin
  • Leaves skin appearing more translucent
  • Reduces visible signs of aging


This gentle, lathering daily facial wash cleanses and removes makeup and impurities without drying the skin. Alguronic Acid combined with Algenist AlgaBright Complex leaves skin feeling pure and looking revived and radiant. Skin tone appears more even and visibly refined.

Pairs Well With


GENIUS WHITE Brightening Gentle Cleanser Consumer Study Results*
Results obtained following a consumer use study of 100 women.
Skin feels smooth, clean and refreshed after 1 day
Dull skin appears brighter and feels pure within 28 days
Skin clarity looks improved within 28 days
*Individual Results May Vary

How To Use

Morning and night, apply to moist skin and work into a lather for 1-2 minutes, then rinse with lukewarm water. Use only as directed.


Water (Aqua), Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Glyceryl Stearate SE, Glycerin, Stearyl Alcohol, Hydrogenated Coconut Acid, Myristic Acid, Sodium Isethionate, Algae Exopolysaccharides, Ascorbyl Glucoside, Niacinamide, Camellia Japonica Seed Extract, Sodium Chloride, Xanthan Gum, Disodium EDTA, Potassium Sorbate, Algae Extract, Caprylyl Glycol, Butylene Glycol, Tocopheryl Acetate, Citrus Aurantium Tachibana Peel Extract, Citrus Depressa Peel Extract, Chlorphenesin, Phenoxyethanol, Fragrance (Parfum).

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Ratings & Reviews

Algenist does it again
April 22, 2015
I love all the Algenist cleansers. This one is no exception. I have rosacea and very sensitive skin. No break out at all. No flushing. Removes makeup well, but I believe the Algenist oil cleanser removes makeup better. I now use this in the AM and the oil at night.
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4 out of 4 customers found this review helpful
SO GENTLE and creamy no residue
April 22, 2015
This cleanser is gorgeous, creamy and smooth, perfect with the Clarisonic because it froths it up a bit. It's so gentle, but removes my makeup-but don't get it in your eyes! It is so hydrating but didn't leave any greasy or filmy feeling to my skin afterwards. If you rub it for only a minute or two you see your skin get brighter. OBSESSED.
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4 out of 4 customers found this review helpful
My deserted island/Antarctica pick!
July 8, 2017
I typically don't write reviews because I personally take them with a grain of salt, but I guess I feel strongly about this: I absolutely adore Algenist products - especially this cleanser. I've tried many cleansing products, from my own homemade soap to manuka honey to doctor recommended cleansers, and this is one of the few I will consistently use, not just purchase but actually use! I do follow their recommendation of 1-2 minutes of lathering, but I look at that as a mini face massage every morning. In the almost two years I've used this (along with other Algenist products), my skin has never looked better. I finally love how it looks and feels.

I don't wear makeup often, so I cannot vouch for how well it removes makeup, but I can affirm that after using it in the morning, my skin feel soft - never tight - and looks brighter. It rinses clean. It doesn't irritate my rosacea, even during our cold, dry winters, and I'd go as far as to say the cleanser has helped calm it.

Long/short: On the spendy side, but worth every penny.
45 - 54
over 1 year
Rochester, Minnesota
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